Paul Samuels

Executive Vice President, Global Partnerships, AEG International


Paul heads up Global Partnerships which covers all AEG assets internationally, outside of the US – including The O2 in London and Mercedes Benz Arena in Berlin, as well as festivals such as American Express presents BST Hyde Park and Uber One presents All Points East. He is also responsible for the Global Partnerships team across Asia with exciting new projects in development in Thailand, Japan and Korea.

Having been with the business since 2007, Paul came to AEG from O2, where he worked as Head of Sponsorships. It was here that he first encountered AEG Europe when he negotiated the naming rights for the now renowned The O2, arguably an example of one of the most successful and iconic naming partnerships to date. The partnership re-defined the traditional corporate sponsorship as a huge customer engagement opportunity and it continues to deliver ROI forThe O2 and AEG 15 years on. Under his role at O2, Paul was also the major broker in sponsorship deals with Arsenal FC and the England Rugby Team.

Paul leftThe O2 in 2006 to serve as The Bonham Group’s CEO for Europe, subsequently overseeing the sale of the company to AEG Europe. In his current role at AEG Europe, he oversees a team of 100 people across Europe and APAC, negotiating partnerships across AEG’s assets.

Paul also sits on the Nordoff & Robbins Music Therapy Silver Clef Awards committee. He is also actively involved with the Speakers for Schools charity, as well as a mentor for the Ort Jump Start programme.

On weekends, Paul can be found on the sidelines watching his three daughters playing football or ferrying them to and from their busy social engagements!

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