Jim King

Chief Executive Officer, European Festival Division


Jim oversees the festival division, who entertain over one million festival goers each and every year, from American Express presents BST Hyde Park and Uber One presents All Points East in London to Rock en Seine in Paris, or the recently launched Forwards Festival in Bristol.

Jim joined AEG in 2008, where he originated, produced and led the creation of flagship festivals BST Hyde Park and All Points East. Prior to his time with AEG, Jim held senior roles at Cream where he produced Creamfields festival, before founding his own company LoudSound, for which he sits on the Board of Directors today.

Jim graduated from Liverpool John Moores University with Honours in Business, Management and Marketing.

When he’s not in London or touring, Jim spends his time in Liverpool, where he lives with his son and dog. His weekends are spent managing the dichotomy of being an avid Tottenham Hotspur FC fan, while taking his Liverpool FC supporting son to local matches!

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