University name featured on iconic Midlands’ entertainment venue
Following a five-year agreement signed with AEG Presents in March this year, new University of Wolverhampton at The Halls signage has been unveiled at an iconic live events venue.
Since re-opening in May last year, the leading entertainment venue has hosted world-class musicians including Blur, McFly, Sugababes and Robert Plant. Upcoming events at University of Wolverhampton at The Halls include Paul Weller, Dizzee Rascal, Jimmy Carr and Katherine Ryan,
The venue sits at the heart of Wolverhampton’s artistic landscape, bringing live entertainment to the local community for more than 85 years. The University will use the partnership to further enhance the experience of both its students and staff.
Development programme and training opportunities will be the cornerstone of the partnership providing real life industry experience for its students. With graduations having taken place at the venue recently, graduates from the University of Wolverhampton had the opportunity to walk on the famous stage.
Through the partnership, live entertainment lovers amongst students and staff will have access to a 24-hour pre-sale period for shows, giving them early access to tickets for their favourite artists.
Professor Prashant Pillai, Pro-Vice Chancellor at the University of Wolverhampton, said: “We’re excited to partner with such an iconic entertainment venue that attracts high-profile artists, speakers and visitors to the city, further enriching the cultural and economic landscape of Wolverhampton and its night-time economy.
“The naming rights sponsorship is really helping to raise the profile and brand of the University both locally and further afield and is really putting Wolverhampton back on the international map.”
Steve Homer, CEO at AEG Presents UK, added: “It’s fantastic to collaborate with the University to elevate the venue to the local community and provide opportunities for their students and staff. Since opening over a year ago, we’ve hosted a range of world-class artists and we’re excited to see how the partnership develops over the years.”
About AEG Presents
Combining the power of the live event with a focus on true artist development, AEG Presents is a world leader in the music and entertainment industries. Operating across five continents, the company has an unparalleled commitment to artistry, creativity, and community. Its tentpole festivals and multi-day music events — which include the iconic Coachella Valley Music & Arts Festival and the legendary New Orleans Jazz & Heritage Festival alongside British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, and Firefly — continue to set the bar for the live music experience.
AEG Presents promotes global tours for artists such as The Rolling Stones, Ed Sheeran, Elton John, Taylor Swift, Celine Dion, Justin Bieber, Kenny Chesney, Paul McCartney, and Katy Perry, in addition to — through its network of clubs, theatres, arenas, stadiums and renowned partner brands such as The Bowery Presents, Concerts West, Frontier Touring, Goldenvoice, Madison House Presents, Marshall Arts, Messina Touring Group, PromoWest Productions, and Zero Mile Presents — creating and developing an unmatched infrastructure for artist development and audience reach. More information can be found at aegpresents.co.uk.
AEG’s European headquarters are located in London.
