AEG Europe

University of Wolverhampton takes up naming rights of The Halls

Formerly The Halls, Wolverhampton, iconic Midlands’ venue renamed as University of Wolverhampton at The Halls through a five-year agreement with AEG.

Today, the University of Wolverhampton has been announced as the new naming rights holder for The Halls, one of the most iconic live events venues in the Midlands, which has hosted world-class artists like Blur, McFly, Robert Plant and Leftfield since it re-opened in May last year.

The iconic venue, which will now be known as University of Wolverhampton at The Halls, sits at the heart of Wolverhampton’s artistic landscape, bringing live entertainment to the local community for more than 85 years. Since re-opening last year, the venue has gone from strength to strength, with Liam Gallagher and John Squire, Tom Odell, OMD, John Cooper Clarke and The Stranglers all performing this week.

Another constant in the area, with nearly 200 years of history and deep roots in the local and regional communities, the University of Wolverhampton is the perfect partner for the venue.

The University, which was ranked 29th in the country for student positivity in the National Student Survey (NSS) last year, will use the partnership to further enhance the experience of both its students and staff. A development programme and training opportunities will be the cornerstone of the partnership providing real life industry experience for its students. As well as this every University of Wolverhampton student will also have the chance to stand on the hallowed stage, with graduations moving to the venue for the first-time next week.

Through the partnership, live entertainment lovers amongst students and staff will have access to a 24-hour pre-sale period for shows, giving them early access to tickets for their favourite artists.

Professor Ebrahim Adia, Vice Chancellor at the University of Wolverhampton, said, “We are excited to partner with a venue that attracts high-profile artists and speakers to the city, further enriching the cultural and economic landscape of Wolverhampton and its night-time economy. 

This partnership is a show of commitment to enhancing the experiences of our students and staff and to our role as a civic university.”

Will Dowdy, Vice President of Global Partnerships at AEG Europe, added, “We’re delighted to bring together two stalwarts of the local community through this partnership, which will benefit students and staff. We’re excited to see how the partnership will develop over the years.”

University of Wolverhampton at The Halls is one of the UK’s most iconic live events spaces,  bringing world-class artists into the Midlands in a Grade II listed space, with a rich and varied musical history.  Respecting the role the venue has played in the local community has been an important focus of the development and today’s partnership news is further testament to this.

Upcoming events at University of Wolverhampton at The Halls include Declan McKenna, The Hives, Kaiser Chiefs, Nathaniel Rateliff, Paul Weller and Jimmy Carr. For a full list, please visit:

About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London and Coachella Music Festival.

Overall, the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG Global Partnerships can be found at