The club was founded in 1915 and is one of the largest soccer clubs in Scandinavia. Hammarby won its first Swedish Championship in 2001 and its first European title in 2007, the UEFA Intertoto Cup.
The club, which plays at Tele2 Arena in Stockholm, is known for its vociferous fans, for generating the highest average attendance in the Nordic countries with 25,000 spectators per home game, and the highest number of season ticket holders.
Festivals
American Express presents BST Hyde Park has become a favourite staple of the London summer calendar as fans return year after year for a premium festival experience.
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Partnerships
Global Partnerships creates innovative experiences for brands to reach their desired audience.
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Venues
With a capacity of 2,250 seats and up to 4,350 standing, Uber Eats Music Hall sets exemplary standards in terms of customer experience and production value.
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