The club was founded in 1915 and is one of the largest soccer clubs in Scandinavia. Hammarby won its first Swedish Championship in 2001 and its first European title in 2007, the UEFA Intertoto Cup.
The club, which plays at Tele2 Arena in Stockholm, is known for its vociferous fans, for generating the highest average attendance in the Nordic countries with 25,000 spectators per home game, and the highest number of season ticket holders.
Venues
Iconic Parisian venue known for its eclectic programming, from rock and pop, to electronic music.
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Festivals
Uber One presents All Points East is a music festival held over multiple weekends once a year in London’s Victoria Park.
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Festivals
American Express presents BST Hyde Park has become a favourite staple of the London summer calendar as fans return year after year for a premium festival experience.
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