Country 2 Country

Country to Country, or C2C, is Europe’s largest country music festival that brings three full days of the best in country music, launched at London’s The O2 arena

Fans enjoy performances from the world’s best country stars, as well as emerging talent from Nashville, the UK, and Europe. Such headliners as Tim McGraw and Faith Hill, Little Big Town, Kacey Musgraves, Zac Brown Band, Brad Paisley, and Reba have graced the stages in London, Dublin, Glasgow, Oslo, Stockholm, Amsterdam, and Berlin.

Other Assets

Festivals

Fans enjoy performances from the world’s best country stars, as well as emerging talent from Nashville, the UK, and Europe.

British Airways ARC

Set to open from in 2026, British Airways ARC will offer both fans and artists an unparalleled experience.

University of Wolverhampton at The Halls

Opened its doors to the public in May 2023 and brought live music back to the Midlands.