Country 2 Country

Country to Country, or C2C, is Europe’s largest country music festival that brings three full days of the best in country music, launched at London’s The O2 arena

Fans enjoy performances from the world’s best country stars, as well as emerging talent from Nashville, the UK, and Europe. Such headliners as Tim McGraw and Faith Hill, Little Big Town, Kacey Musgraves, Zac Brown Band, Brad Paisley, and Reba have graced the stages in London, Dublin, Glasgow, Oslo, Stockholm, Amsterdam, and Berlin.

Other Assets

Sports

Hammarby IF

The club, which plays at Tele2 Arena in Stockholm, is known for its vociferous fans and generating the highest average attendance in the Nordic countries.

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Entertainment Districts

The Entertainment District & Outlet Shopping at The O2

The world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007.

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Partnerships

Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience.

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