The O2 honours Elton John’s 10-night run with special award for his Farewell Yellow Brick Road Tour
To commemorate an incredible 10 shows at The O2 this April and May, the world’s most popular live entertainment, leisure and retail destination presented Elton John with a special award on Tuesday evening at his final show of the run, and last ever tour show in London.
The award, which has been created Jesmonite, a sustainable material which can be crushed and reused, features imagery of Elton’s shows at the venue, along with a piece of The O2’s own tent fabric. Alongside Elton, awards were also presented to the teams involved in his Farewell Yellow Brick Road Tour, including representatives from Rocket Entertainment, Marshall Arts and AEG Presents.
Across the 10 shows, which saw over 170,000 tickets sold, The O2 was transformed in tribute to the Rocket Man himself, with a yellow brick road taking fans from North Greenwich station to The O2‘s main entrance. Inside the venue, a huge 5m wide pair of Elton’s iconic sunglasses hung from the roof to delight fans on arrival, sustainable paper cups featuring tour artwork were available on the arena concourses, and an additional merchandise store was opened – ‘Farewell Elton at The O2’ – where fans could shop a full range of tour merchandise complete with specially designed t-shirts and posters, exclusively available at The O2.
Christian D’Acuña (Senior Programming Director at The O2) said: “Being able to celebrate a true music legend in a special way was hugely important for all of us at The O2. Elton John’s final tour is certainly one for the history books, and we’re truly honoured to have hosted 10 nights of the Farewell Yellow Brick Road Tour. The shows have been incredible from start to finish throughout the whole run – from the onstage performance by Elton and his band to the perfectly curated set list, and we’ve received some of the best feedback we’ve ever had on any show from managers, agents and promoters in attendance.”
“Being able to transform the venue into a massive tribute to Elton for his show dates, with our very own yellow brick road, created some truly special moments for fans and staff at the venue. A huge thank you to the teams at Rocket Entertainment, Marshall Arts and AEG Presents, and of course to the legend himself, Elton – the final show this week is one we’ll never forget.”
Adding to The O2’s strong line-up of global superstars taking to the stage this year, the venue will also host headline performances from Madonna, SZA, Shania Twain, Blink-182, UFC, S Club and many more.
An ever-evolving, day out destination, The O2 is also home to the roofwalk experience Up at The O2, Outlet Shopping with over 60 designer brands at up to 70% off RRP, London’s largest Cineworld, over 30 bars and restaurants and much more. Located just 15 minutes from central London, there’s plenty to enjoy pre and post show, all under one iconic roof.
ENDS
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About The O2
The O2 is the world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O2 is home to The O2 arena which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and ‘Venue of the Year’ at the 2022 LIVE Awards, as well as club-sized music venue indigo at The O2.
A full day-out destination, there’s plenty to explore at The O2 including the award-winning roofwalk attraction, Up at The O2; Outlet Shopping at The O2, with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; London’s first iFLY Indoor Skydiving; ‘gaming battleground’ BOOM BATTLE BAR; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants.
Conveniently located just 15 minutes from Central London, The O2 is easily accessible via road, tube, bus, or boat. For the latest updates, follow us on Instagram, Facebook or Twitter.
About AEG Europe
AEG Europe creates communities, places and spaces that deliver memorable moments through live entertainment and sports, giving the world reason to cheer.
AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Uber Platz and Uber Eats Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena.
Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.
About The O2
The O2 is world’s most popular live entertainment, leisure, and retail destination.
The world-famous, 20,000-capacity arena, operated by AEG Europe, hosts over 200 events each year, and has sold over 30 million tickets since opening in 2007. A multi-award-winning arena, The O2 has been recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s and has been certified as ‘A Greener Arena’ by sustainability specialists A Greener Future.
Welcoming over 10 million visitors each year, The O2 is also home to the 2,750-capacity live music club indigo at The O2, roofwalk attraction Up at The O2, up to 70% off RRP across 60+ brands in Outlet Shopping at The O2, as well as a range of leisure attractions, and over 30 bars and restaurants within the venue’s Entertainment District. A full day-out destination conveniently located just 15 minutes from central London, there’s plenty to enjoy under one iconic roof.
For the latest updates, follow us on Instagram, Facebook or Twitter.
