The O2 announces new partnership with Coventry University to promote CU London

• CU London Greenwich, part of the Coventry University Group, has been named The O₂’s Official Higher Education Partner
• The year-long partnership will raise awareness of the CU London Greenwich campus and variety of courses amongst The O₂’s visitors and workforce 

The O₂, the world’s most popular music, entertainment, and leisure venue, has today announced a new partnership with CU London Greenwich, part of the Coventry University Group, as the venue’s Official Higher Education Partner.

Through the partnership, brokered by AEG Global Partnerships, CU London Greenwich will aim to maximise engagement and participation at its London campus, situated near The O₂ on the Greenwich Peninsula, and provide visitors to the world-famous venue the opportunity to learn more about its competitively priced courses. With no end of year exams, and the majority of courses having six start dates, CU London Greenwich offers prospective students the chance to choose a different degree experience, as many of the courses offer carefully structured timetables, with classes giving the convenience of regular hours and the possibility of fitting in other commitments like a part-time job or family responsibilities.

The year-long partnership includes promotional rights across The O₂’s out of home networks as well as access to in-venue activation spaces, giving concertgoers, diners and shoppers visiting The O₂ the opportunity to speak directly to staff and students from the university to learn more about the course offerings available. Employees at The O₂, including full time and zero-hour staff members, will also be able to benefit from opportunities for direct engagement with the CU London Greenwich course ambassadors via staff briefings, site tours and unique offers specific to them.

Nathan Kosky, Vice President (Europe) at AEG Global Partnerships said: “We’re so pleased to be welcoming CU London Greenwich, as part of the Coventry University Group, to The O₂ as an official partner for 2023. The breadth of their courses is something that we know will hugely appeal to our visitors, as well as our workforce, which already features proud alumni from Coventry University Group such as our very own Scott Adams, who led on securing this partnership. We’re looking forward to working closely with the CU London team this year and are proud to be able to support this local campus as part of a purpose-driven partnership which drives awareness and promotes educational opportunities.”

Andy Ginn, Associate Pro Vice Chancellor at CU London said: “We’re delighted to be teaming up with The O_2, and are excited to be hugely expanding our employer, community, and sector engagement opportunities. Our extensive professional development short course offer, our seven-day-a-week campus availability and full-time undergraduate degree courses typically comprising two days a week attendance at the North Greenwich campus, are ideally positioned to cater for The O₂’s incredibly diverse range of customers, workforce, and stakeholders.”

2023 is set to be a big year for The O₂, as the arena will host over 200 events from some of the best UK and international artists including ten nights of Elton John, a monthly residency with Peter Kay, and performances from Madonna, Shania Twain, Kevin Hart, Blink-182 and more.

ENDS

For any media enquiries about The O₂, please contact:

Communications.team@theo2.co.uk

For any media enquiries about CU London Greenwich or Coventry University Group, please contact: press.mac@coventry.ac.uk

About The O₂

The O₂, which is owned and operated by AEG Europe, is the world’s most popular music, entertainment and leisure venue and has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O₂ is home to The O₂ arena which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and club-sized music venue indigo at The O₂.

A full day-out destination, there’s plenty to explore at The O₂ including Up at The O₂, a climbing experience across the world famous roof; Outlet Shopping at The O2, with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; ‘gaming battleground’ BOOM BATTLE BAR; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants.

Conveniently located just 15 minutes from Central London, The O₂ is easily accessible via road, tube, bus or boat.

For the latest updates, follow us on Instagram, Facebook or Twitter.

About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O₂ in London and Coachella Music Festival.

Overall, the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com

About AEG Europe

AEG Europe creates communities, places and spaces that deliver memorable moments through live entertainment and sports, giving the world reason to cheer.

AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Uber Platz and Uber Eats Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena.

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.

About Coventry University

Coventry University is a global, modern university with a mission of Creating Better Futures. We were founded by entrepreneurs and industrialists in 1843 as the Coventry School of Design and we continue to have strong links with the public and private sector, providing job-ready graduates with the skills and creative thinking to improve their communities.

With a proud tradition of innovative teaching and learning, Coventry University has world-class campus facilities, the UK’s first standalone 5G network and a digital community of learning. Our students are part of a global network that has 50,000 learners studying Coventry University degrees in more than 40 different countries and partnerships with 150 higher education providers worldwide.

We have greatly increased our research capacity and capability with a focus on impactful research, delivered for and with partners to address real-world challenges and support business and communities to grow. The depth and breadth of rapidly growing research portfolio was validated by the latest UK research assessment, which saw us jump 22 places in the research power rankings.

Over two centuries, we have flourished in Coventry and Coventry University Group now also delivers access to our range of high-quality services and partnerships through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore and Africa. We will be teaching students at a new campus in China in a joint institute with the Communication University of China in the near future.

In April 2022, we were honoured with the Queen’s Award for Enterprise in the category of International Trade, the UK’s most prestigious business award. In recent years, we have won many awards and vastly improved our rankings in the league tables that matter to students – but what matters to us is delivering transformational change for our students, partners and communities around the world as we continue to evolve into a global education group.