AEG Europe

Sam Booth joins AEG Europe as Director of Sustainability

London, 10 January 2023: AEG Europe, a global leader in music and live entertainment, have appointed Sam Booth as their Director of Sustainability. In this new role, Booth will provide strategic direction, expertise, and support to AEG Europe’s various business units as they continue to transition to Net Zero and confront the impact of the climate emergency on the business and operations.


Whilst AEG Europe seeks to minimise its impact on the planet and raise public awareness about important issues that affect the environment, the timely appointment of Booth and his experience of over 10 years working across high-profile event production and sustainability projects with some of the world’s biggest brands such as Nestlé, adidas and Pernod Ricard, is integral to the company.


“We entertain millions of fans across thousands of events annually and as such, we are acutely aware of our responsibility and take care to lead by example to ensure a sustainable industry and a healthier planet”, said John Langford, Chief Operating Officer, AEG Europe. “Given Sam’s exceptional background in this field, we are so excited to have him join the team to focus on and lead the development of these plans.”


Speaking on his appointment, Booth, AEG Europe’s new Director of Sustainability, says: “I am absolutely thrilled to be joining the AEG Europe team. As leaders in their field, they understand the importance of taking a proactive role in introducing a sustainability strategy that sits at the heart of the business to drive the industry towards a more sustainable future, which is why I can’t wait to get stuck in and be a part of it.”


Due to their various initiatives such as powering events and venues with 100% renewable energy sources, to banning single-use plastic across venues and festivals, or more uniquely introducing an onsite wormery at The O2in London as well as over 50,000 bees that live on the roof of the Uber Arena in Berlin, AEG Europe’s efforts haven’t gone unnoticed. Most recently The O2were awarded the first arena in England to receive its Greener Arena accreditation, awarded by A Green Festival Ltd.


Booth’s appointment adds to the list of recent announcements from AEG Europe, as they continue to expand on their growth plans and ready themselves for another strong year of live music and entertainment.


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For more information, please contact:

Ant Ryan, Communications Manager, AEG Europe


About AEG Europe

Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company.  In Europe, AEG owns and operates landmark sports and music facilities and entertainment districts across the continent including The O2, indigo at The O2and Eventim Apollo in London; The Halls Wolverhampton in the Midlands; Barclays Arena in Hamburg; Uber Arena, Uber Eats Music Hall and Uber Platz in Berlin; and Accor Arena in Paris.


Through its Global Partnerships division, AEG Europe delivers corporate brands the largest sports and live music marketing network in the world.  AEG’s promoting division, AEG Presents is a global leader in concert promotion and venue management, as well as running European music festivals: American Express presents BST Hyde Park, All Points East in London and Rock en Seine in Paris, among others.

About AEG Europe

Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Uber Arena, Uber Platz and Uber Eats Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Uber Arena.

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.

More information about AEG Europe can be found at