British Airways announced as naming rights partner for new Olympia music venue

Live entertainment drives spending in travel as it becomes integral to music experiences

A quarter of fans spend over £100 on outfits for live music events

Gen Z Leads the Superfan Revival Through Community, Costumes, and Tattoos

Is joy recession proof? Only 22% would give up live entertainment if financially squeezed

AEG Global Partnerships expands service offering to include AdTech and education

AEG Global Partnerships launches AdTech offering

AEG Global Partnerships Appoints Vice President for the Middle East

Live music events open minds for three-quarters of Gen-Z attendees

AEG Global Partnerships begins search for naming rights partner for new Olympia venue

University of Wolverhampton takes up naming rights of The Halls

NEW DEALS IN APAC REVEAL APPETITE FOR LIVE EVENT PARTNERSHIPS

BACARDI AND VOLVO NAMED FIRST FOUNDING PARTNERS OF UOB LIVE, BANGKOK’S GROUNDBREAKING NEW LIVE EVENTS VENUE

IG GROUP, AICHI INTERNATIONAL ARENA CORPORATION AND AEG ANNOUNCE HISTORIC NAMING RIGHTS PARTNERSHIP FOR NEW ARENA IN NAGOYA, JAPAN

Uber and AEG Europe announce largest naming-rights partnership in Germany setting new standard for live entertainment

Uber One Takes To The Main Stage For All Points East As New Presenting Partner

Partnerships with purpose emerge victorious as 2023 activation approach

AEG Global Partnerships signs first major naming rights deal since expanding into APAC live entertainment market

Iconic music festival American Express presents BST Hyde Park celebrates 10 years of partnerships

British Airways partners with American Express presents BST Festival

AEG Global Partnerships teams up with LS Events to open up live event sponsorships to more businesses

Naming rights partnerships result in 30 per cent uptick in brand awareness after first year

AEG Global Partnerships Announces Expansion into Asia-Pacific

Events back in full swing as organisers see record rise in investment