AEG International Global Partnerships strengthens leadership team with key promotions

AEG International’s Global Partnerships team, the sponsorship and premium seating division of AEG – the world leader in sport and live entertainment – has made nine senior promotions as part of a team restructure designed to strengthen partner experience and enhance global alignment as it expands its channel and market offerings. In the face of an ever-growing demand for live entertainment experiences, AEG’s reenergised senior leadership team is perfectly positioned to connect brands with consumers across the business’ world-class portfolio of venues and events.

The restructure recognises the strength, excellence, and experience of AEG International’s Global Partnerships’ leadership team. With a combined tenure of more than a century, the new senior leaders have risen through the ranks after years of exceptional performance and have been instrumental in the growth of the business. Their breadth of expertise, and unwavering commitment to continuously reimagining best-in-class through cutting edge partnerships has helped to maximise the opportunities that stem from new assets and tap into brands’ insatiable appetite for live event partnerships.

Georgina Iceton has been promoted to Senior Vice President, Global Partnerships, AEG International, with a focus on driving global synergy that will allow brands to elevate their partnerships and optimise fan engagement across markets. Iceton also continues to lead the strategic rollout of partnerships across AEG International’s portfolio of world-class UK assets, including The O2. After more than 18 years with the organisation, Iceton plays a central role in the success of both partnerships and the wider team.

Will Dowdy has been promoted to Senior Vice President, Global Partnerships, AEG Presents and will oversee the partnerships sales division for the world-leading entertainment company’s venues, tours, and festivals in the UK and France. He will draw on more than fifteen years of expertise at AEG to assess new opportunities for both AEG Presents and its clients as AEG Global Partnerships continues to grow.

Matthew Zweck assumes the role of Senior Vice President, AEG Global Partnerships, AEG International, with a focus on the company’s assets in Asia Pacific, as well as assuming oversight of the Middle East. Based in Australia, Zweck has played an instrumental role in securing partnerships across the company’s growing portfolio of venues, including IG Arena in Nagoya, Japan; UOB Live in Bangkok; and the landmark Mercedes-Benz Arena Shanghai.

In addition to Iceton, Dowdy and Zweck’s promotions to Senior Vice President, six additional team members have been promoted as Vice Presidents with expanded remits. This includes Laura Palairet, Matt Botten, and Liana Mellotte, working across UK venues under AEG International, with Mellotte also leading AXS partnership sales; Ollie Blake focusing on Global Partnerships strategy for AEG International; in addition to Carla Morini and Katie Cavanagh leading Global Partnerships for venues, festivals and events under AEG Presents UK.

Paul Samuels, President, Global Partnerships at AEG International, said: “Our business continues to grow, and with growth comes the need for a strong, steady executive team to navigate new opportunities. It’s a pleasure to see trusted, long-standing team members step into these leadership roles. Their deep knowledge of AEG’s business, understanding of our clients, and passion for reimagining our offerings position us for continued success as we expand. I’m proud to lead a team that balances bold inspiration with a steady, reliable hand.”

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