Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park and Uber One presents All Points East.

Other Assets

Festivals

Country 2 Country

Fans enjoy performances from the world’s best country stars, as well as emerging talent from Nashville, the UK, and Europe.

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Touring

AEG Presents International Touring

Based in London, AEG Presents International Touring is at the forefront in delivering international tours with world renowned artists.

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Sports

Eisbären Berlin

Eisbären Berlin is Germany’s most successful ice hockey franchise.

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