Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.

Other Assets

AEG Presents Venues

indigo at The O2

indigo at The O2 is a 2,700-capacity live music club and one of the premier live venues in London.

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Sports

Eisbären Berlin

Eisbären Berlin is Germany’s most successful ice hockey franchise.

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Festivals

All Points East

All Points East is a music festival held over multiple weekends once a year in London’s Victoria Park.

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