Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park and Uber One presents All Points East.

Other Assets

Djurgården

Djurgården is the most successful Swedish hockey team of all time.

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Arenas

The O2 arena

The O2 arena is the world’s most popular music and entertainment venue, located on the Greenwich Peninsula in London.

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Festivals

Eden Sessions

The Eden Sessions are a series of live music festivals held in the summer in the spectacular setting of the Eden Project.

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