Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.

Other Assets

Arenas

adidas arena

The only purpose-built venue in Paris for the 2024 Games, it symbolises the transformation of the Porte de la Chapelle district.

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Arenas

Uber Arena

One of Europe’s most successful multipurpose venues, the Uber Arena is also Berlin’s premier destination for concerts.

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Partnerships

Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience.

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