Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.
Entertainment Districts
The world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007.
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AEG Presents Venues
Reopened in 2025, this Art Deco historic venue is famed for its internationally renowned acoustics.
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Festivals
Featuring carefully curated music line-ups alongside community-driven activities, all with a strong emphasis on sustainability.
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