Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park and Uber One presents All Points East.

Other Assets

Sports

Hammarby IF

The club, which plays at Tele2 Arena in Stockholm, is known for its vociferous fans and generating the highest average attendance in the Nordic countries.

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Festivals

American Express presents BST Hyde Park

American Express presents BST Hyde Park has become a favourite staple of the London summer calendar as fans return year after year for a premium festival experience.

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Touring

AEG presents UK

AEG Presents UK is one of the world’s leading companies in live entertainment.

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