Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.

Other Assets

Festivals

Country 2 Country

Fans enjoy performances from the world’s best country stars, as well as emerging talent from Nashville, the UK, and Europe.

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Arenas

Osaka Arena

Due to open in 2029/30, the 18,000-seater Osaka Arena will play host to over 145 events and welcome 1.6 million visitors per year.

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Arenas

adidas arena

The only purpose-built venue in Paris for the 2024 Games, it symbolises the transformation of the Porte de la Chapelle district.

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