Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.
AEG Presents Venues
Set to open from in 2026, British Airways ARC will offer both fans and artists an unparalleled experience.
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Entertainment Districts
The world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007.
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Festivals
Roundhay Festival is Leeds’s newest summer cultural highlight, set in the iconic Roundhay Park, a venue with a legendary musical history including Madonna, The Rolling Stones, and Ed Sheeran.
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