Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.
Arenas
Opened in 2025, IG Arena is situated in the Japanese city of Nagoya with a capacity of up to 17,500.
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Festivals
American Express presents BST Hyde Park has become a favourite staple of the London summer calendar as fans return year after year for a premium festival experience.
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Festivals
All Points East is a music festival held over multiple weekends once a year in London’s Victoria Park.
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