Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park.

Other Assets

Real Estate

Real Estate

Known for creating outstanding arenas, venues, clubs, theatres, and entertainment districts.

Read more >

Festivals

Forwards

The two-day festival aims to harness the power of live events to bring people together for incredible music moments and positive change.

Read more >

Festivals

LIDO

Featuring carefully curated music line-ups alongside community-driven activities, all with a strong emphasis on sustainability.

Read more >