Global Partnerships

Global Partnerships creates innovative experiences for brands to reach their desired audience, previously working across the naming rights of The O2, Eventim Apollo and American Express Presents BST Hyde Park.

Global Partnerships at AEG Europe creates innovative experiences for brands to reach their desired audience at relevant moments, both in person and online. Overseeing the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets, AEG Global Partnerships has created some of the most iconic brand partnerships in the entertainment industry, including The O2 in London, and the Crypto.com Arena in Los Angeles. In Europe, AEG Global Partnerships has worked across the naming rights of The O2, iconic venues like Eventim Apollo, and festivals like American Express Presents BST Hyde Park and Uber One presents All Points East.

Other Assets

Sports

Eisbären Berlin

Eisbären Berlin is Germany’s most successful ice hockey franchise.

Read more >

Arenas

Barclays Arena

Since its opening in November 2002, more than 2,100 concerts, shows and sports events have taken place at the Barclays Arena Hamburg.

Read more >

Festivals

Rock en Seine

The open-air festival takes place the last weekend of August in the Domaine National de SaintCloud, located just outside Paris.

Read more >