AXS Partners with Two Leading Arenas in Germany
Company to Manage Premium Ticketing for Uber and Barclays Arenas
LOS ANGELES, CALIF. — AXS announces it has reached an agreement with AEG’s Uber Arena in Berlin and Barclays Arena in Hamburg to service premium ticketing at both venues. The deals establish the first German operations for the global ticketing provider.
In partnership with AEG Germany’s Premium Sales Team, AXS’ suite management and access control platforms will replace Barclays and Uber Arenas’ legacy suite ticketing platforms. Both venues collectively hold 400 events per year, for which AXS will handle premium and suite tickets and streamline guest management for suite holders, providing them with access to the platform and direct control over the handling of their tickets.
Germany joins AXS’ growing global footprint which includes iconic venues, sports teams, festivals, and live events across U.K., Sweden, Japan, Australia, and New Zealand such as B.League, Swedish Elite Football, Venues New South Wales, BST Hyde Park, All Points East, The O2, OVO Arena Wembley and Stockholm Live!
“AXS has the privilege of working with the most iconic venues in the world,” said Blaine Legere, President, International, AXS. “There is no better way to kick-start our business in Germany than by bringing our industry-leading suite management and access control platform to these two world class venues.”
“We are excited to introduce AXS ticketing to our Premium customers”, says Jan Kienappel, COO & CFO of AEG Germany. “The platform will improve our service and enhance our marketing capabilities in that segment, which sets us up to further grow our business.”
About AEG Europe
Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Uber Arena, Uber Platz and Uber Eats Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Uber Arena.
Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.
More information about AEG Europe can be found at www.aegeurope.com.
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