AXS Expands to France
LOS ANGELES, CALIF., OCTOBER 15, 2024 – Today AXS announced that it has hired Lucile Genest to lead Strategic Operations in France.
The establishment of AXS’s first French office in Paris furthers its presence in Europe where UK partners include The O2, OVO Arena Wembley, Venues South Wales, BST Hyde Park and All Points East festivals. In Sweden, AXS is the exclusive ticketing provider for Stockholm Live! and Swedish Elite Football.
Genest will lead the company’s strategy, development, operations, account management and marketing throughout France. Previous to AXS, Genest spent 25 years at Accor Arena in Paris where, as Head of Ticketing, she oversaw primary, secondary and VIP ticketing, revenue growth, the digital transformation of the arena and ticketing systems for the biggest international concerts and sports events. When Paris Entertainment Company, owner of Accor Arena, acquired the Bataclan theater and adidas arena, Genest added those two venues to her purview serving as head of ticketing for all three venues.
“Lucile is a veteran ticketing executive with an impeccable track record in live events. Her expertise and knowledge of the French live event market will be invaluable as we build our portfolio in the country,” said Blaine Legere, President, International.
“My career in ticketing started while I was in college, working at the box office of Accor Arena. Over the years, ticketing has only grown more complex and I’ve had the privilege of being at the center of major transformation in my many venue ticketing roles,” said Lucile Genest, head of Strategic Operations, AXS France. “I am delighted to join AXS and lead their efforts in France to partner with the most iconic French events, concerts, teams and venues.”
About AEG Europe
Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Uber Arena, Uber Platz and Uber Eats Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Uber Arena.
Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.
More information about AEG Europe can be found at www.aegeurope.com.
