THE O2 CELEBRATES HIGHEST VOLUME OF VISITORS AND SALES EVER RECORDED

The O2, the world’s most popular live entertainment, leisure, and retail destination, has recorded its best-ever year for sales and footfall. These standout results have been strengthened by significant leasing across the Entertainment District and Outlet Shopping at The O2, as well as the growing importance of ‘social spending’, and reaffirm The O2’s position as a market-leading retail and leisure destination in the UK.

A record-breaking year across the destination

• The O2 welcomed a record number of people through its doors in 2024, with over 10 million visitors – an uplift of 12% compared to 2023
• Sales across retail, leisure and F&B saw an overall increase of 6%, marking The O2’s best-ever year for trade

Double-digit growth for retail, fuelled by a stellar Black Friday weekend

• Outlet Shopping at The O2 finished the year 10% up on last year’s sales, with standout trading periods including Black Friday, with the three-day weekend (29^th Nov – 1^st Dec) sitting in the destination’s top five sale days of the year, and the full week (25^th Nov – 1^st Dec) reporting a 16% like-for-like sales uplift compared to 2023
• The retail hotspot also welcomed over 31,000 sq ft of new brands in 2024, including All Good Things, Clarks, Bedeck, Castore, and Soletrader, alongside several renewals for existing tenants such as Le Creuset, Whittard, and Clarins

Leisure and F&B continue to thrive, thanks to an innovative leasing approach

• The O2’s Entertainment District experienced a sales uplift of 3% compared to 2023 figures, having achieved full leasing completion in February 2024
• ‘Grab and go’ style dining remained a prominent F&B category, with figures up an impressive 14% versus 2023, and bolstered by new openings including Chopstix and Slim Chickens. The destination is also set to welcome KFC in the coming months, adding to its roster of household name brands
• Leisure operators enjoyed growth of 8% versus last year, driven in part by new additions like Activate, who launched their first UK site at the destination in 2024, and an agile approach to leasing, which saw the team make use previously unused spaces for the openings of Padel Social Club and Clip ‘n Climb

 Janine Constantin-Russell, Managing Director of the Entertainment District and Outlet Shopping of The O2, said: “We have consistently demonstrated just what a success story The O2 is, not only for tenants and operators, but visitors too. We are always bucking the national trend, whether it’s footfall, sales or general sentiment, and we go above and beyond at every level to ensure we are a destination of choice that suits the wants and needs of every single consumer. This year has also highlighted how important ‘social spending’ is for a destination to thrive, and as our results show, it has a significant impact across every element of our offer.

 “2025 will bring even more opportunity to showcase how brilliant we are at surpassing those national benchmarks. We remain steadfast in delivering and investing in a one-of-a-kind destination that brings people together with an exciting and engaging offer, maintaining its relevance as consumer behaviours continue to shift.”

These results contribute to what was a mammoth 2024 at The O2, as the arena recorded a consecutive year of record-breaking ticket sales with over 2.6 million tickets sold, maintaining its position as the world’s busiest live entertainment arena. Looking ahead to 2025, The O2 will host a world-first event with Formula 1 in February to mark the launch of their upcoming season, as well as a UK exclusive residency with global superstar Usher, who will be bringing his hotly anticipated tour to The O2 for a 10-night run in April.

ENDS

About The O₂

The O₂ is the world’s most popular live entertainment, leisure, and retail destination, and has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O₂ is home to The O₂ arena which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and ‘Venue of the Year’ at the 2022 LIVE Awards, as well as club-sized music venue indigo at The O₂.

A full day-out destination, there’s plenty to explore at The O₂ including the award-winning roofwalk attraction, Up at The O₂; Outlet Shopping at The O_2, with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; London’s first iFLY Indoor Skydiving; ‘gaming battleground’ BOOM BATTLE BAR; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants. Conveniently located just 15 minutes from Central London, The O₂ is easily accessible via road, tube, bus, or boat.

The O₂ arena and Up at The O₂ are owned and operated by AEG Europe. The Entertainment District and Outlet Shopping at The O₂ are owned and operated by a joint venture between AEG Europe and Crosstree Real Estate.

For the latest updates, follow us on Instagram, Facebook or Twitter.