Reaffirmed retail offering at The O2 as Tommy Hilfiger significantly upsizes

Icon Outlet at The O₂, which is owned and operated by AEG and Crosstree Real Estate Partners, has announced that leading designer lifestyle brand Tommy Hilfiger, has significantly upsized its store by more than 110%. This latest development follows stellar trading results throughout Q1 for both brand and destination, and is a significant vote of confidence in its presence at The O₂ from the global fashion brand.

Tommy Hilfiger has upsized its store at Icon Outlet at The O₂  by over  3,100 sq ft, more than doubling its presence on the upper level. Located adjacent to a range of high-profile brands such as Calvin Klein, GANT, Hackett, and Ted Baker, the new 6,000 sq ft Tommy Hilfiger store is open now. Showcasing the brand’s classic American style across menswear and womenswear, with the addition of a childrenswear range, the upsized store has broadened its appeal to an even wider variety of shoppers.

Scott Murdoch, Chairman of Retail at CBRE, said: “Tommy Hilfiger at Icon Outlet at The O₂ has continued to be a strong performer within the outlet portfolio, and we are delighted to have played a part in its upsize. It demonstrates commitment to the outlet shopping destination following The O₂’s consistently high footfall and strong sale results, and there is no doubt that the brand will continue on an upward trajectory with a larger presence and enhanced in-store experience.”

Louisa Dalgleish, Leasing Director at Icon Outlet at The O₂, also commented: “Following a successful start to 2023, we are delighted to open the newly upsized Tommy Hilfiger store. As one of our leading brands and long-standing tenants, we are thrilled to see the global fashion house committing to, and investing in, our outlet shopping destination. This latest move indiciates how much the brand values its position at The O₂ and delivers a strong vote of confidence for the year ahead, further cementing our position as one of London’s leading outlet shopping destinations.”

This news follows the signing of Āatma Aesthetics, the cutting-edge medical aesthetic and skin clinic, at Icon Outlet at The O₂ for its debut site which is set to launch on the upper level of the outlet in May. The clinic will deliver a range of medically-led services, dedicated to providing personalised and comprehensive care to its customers.

KLM and CBRE represented Icon Outlet at The O_2.

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About Icon Outlet at The O₂

Icon Outlet at The O₂, which is owned and operated by the Waterfront Limited Partnership, a joint venture between AEG Europe and Crosstree Real Estate Partners, provides premium outlet shopping with great value on household name brands.

Icon Outlet is home to over 60 designer brands with up to 70% off RRP including adidas, Calvin Klein, Levi’s, Nike, Superdry, Ted Baker, The Cosmetics Company Store and Tommy Hilfiger, all under the world-famous roof of The O₂.

Located just 15 minutes from central London and open seven days a week, the shopping outlet spans 210,000 sq ft across two spacious levels around the perimeter of The O₂ arena, and brings customers the latest in athleisure, tailoring, footwear, beauty products, accessories, homewares, gifts and clothing for all ages.

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About The O₂ 

The O₂ is the world’s most popular music, entertainment and leisure venue. Spanning over 800,000 sq ft, the iconic destination has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O₂ is home to The O₂ arena, which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and club-sized music venue indigo at The O₂.

A full day-out destination, The O₂ encompasses a number of interactive activities including roofwalk climbing experience, Up at The O₂; Icon Outlet, London’s leading premium outlet shopping destination with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; ‘gaming battleground’ BOOM BATTLE BAR; London’s largest cinema with 19 screens, Cineworld; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants within the destination’s entertainment district. The O₂’s offering is constantly evolving to reflect the consumer-led convergence of retail, leisure and entertainment.

Conveniently located just 15 minutes from central London, The O₂ is easily accessible via road, tube, bus or boat.

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