iFLY launches into The O2 for London debut

The O₂, which is owned and operated by AEG and Crosstree Real Estate, has announced the opening of iFLY, the indoor skydiving experience, marking the operators London debut.

iFLY London has opened its 4.3m wide wind tunnel at The O₂, joining a plethora of leisure operators such as TOCA Social, Boom Battle Bar, Hollywood Bowl, and Oxygen Freejumping. This marks the brand’s first London location and fourth in the UK, following a successful expansion strategy across 90 sites worldwide. iFLY London at The O₂ is the ninth generation of iFLY wind tunnels and boasts a new modular design, allowing much quicker and less expensive build times, generating wind speeds of up to 150mph.

Terry Raymond, General Manager at iFLY London at The O₂, commented on the opening: “We’re thrilled that we are opening at The O₂ in time for Mother’s Day and the busy Easter holidays; the gift of flight is ideal for loved ones. iFLY indoor skydiving is an exciting activity that all ages and abilities can enjoy. We’re delighted to bring this sport to London, and in no better location than the world’s most popular music, entertainment and leisure venue.”

Janine Constantin-Russell, Managing Director at Icon Outlet at The O2and the Entertainment District added: “The O₂ is all about experiences and we’re constantly exploring ways to keep our offering exciting, fresh and enticing for visitors to The O₂, come day or night, and I believe iFLY does exactly this. It is an entirely unique leisure experience and one which brings excitement for all age groups. I can think of no better place to launch London’s first indoor skydiving experience than a destination which is known to raise the roof on a daily basis!”

This news follows The O₂’s stellar trading figures, in which the Entertainment District saw a 44% uplift in sales like-for-like compared to January 2022. The destination is also set to welcome JD Wetherspoon in the coming weeks, as well as a monthly residency with comedian Peter Kay and 10 nights of Elton John.

Both parties dealt directly.

Ends

For further information please contact: Hannah Shepherd 07785776591 and pr@iflyworld.co.uk

About The O₂

The O₂, which is owned and operated by AEG and Crosstree Real Estate, is the world’s most popular music, entertainment and leisure venue. Spanning over 800,000 sq ft, the iconic destination has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O₂ is home to The O₂ arena, which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and club-sized music venue indigo at The O₂.

A full day-out destination, The O₂ encompasses a number of interactive activities including roofwalk climbing experience, Up at The O₂; Icon Outlet, London’s leading premium outlet shopping destination with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; interactive football experience TOCA Social; ‘gaming battleground’ BOOM BATTLE BAR; London’s largest cinema with 19 screens, Cineworld; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; interactive photo experience Selfie Factory, and over 30 bars and restaurants within the destination’s entertainment district. The O₂’s offering is constantly evolving to reflect the consumer-led convergence of retail, leisure and entertainment.

Conveniently located just 15 minutes from central London, The O₂ is easily accessible via road, tube, bus or boat.

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About iFLY

iFLY pioneered the indoor skydiving experience and the evolving sport that it has become. It is the world leader in vertical wind tunnel technology.

Since opening its first tunnel in Orlando, Florida in 1998, iFLY has flown over 19 million people of all ages and abilities.

iFLY has built over 90 vertical wind tunnels all around the world and operates more than 40 locations in the UK, USA, Canada, France and Australia.

iFLY UK consists of iFLY Milton Keynes (2005), iFLY Manchester (2009) and iFLY Basingstoke (2013).

iFLY is safe and fun for all ages from 3-103. Using state of the art wind tunnel technology, customers simply lean forward onto a fast-moving column of air and they’re flying. All under the watchful eye of a team of highly skilled and qualified staff and instructors.

iFLY has a Net Promoter Score of over 80 and consistently scores an average satisfaction rating of around 95% in post flight surveys.

Health & Safety has always been the top priority for the company and since COVID-19, even more systems and procedures have been put in place. iFLY also boasts the ‘Fresh Air Advantage’ as all air in the tunnel is refreshed and recirculated about 100 times more often than an average gym or supermarket space.

For more information, visit iFLYworld.co.uk or follow ‘iFLY Indoor Skydiving UK’ on Facebook and ‘@iflyuk’ on Instagram.

iFLY Basingstoke: Basingstoke Leisure Park, Euskirchen Way, Basingstoke, Hampshire, RG22 6PG

iFLY Milton Keynes: 602 Marlborough Gate, Avebury Boulevard, Milton Keynes, Bucks, MK9 3XS

iFLY Manchester: 9 Trafford Way, Trafford City, Manchester, M41 7JA