AEG Europe

The O2 announces launch of exclusive new members club, ‘The Residence’

  • Opening late 2023 at The O2, The Residence will offer members a premium experience with panoramic views of the stage and a first-of-its-kind retractable viewing platform, ‘The Walkway’
  • A £7 million investment, the new 300-person capacity space will bolster the venue’s sell out premium offering, giving business and consumer members exclusive access to a variety of stylish lounges, vibrant bars and exquisite dining spaces
  • The Residence offers an exciting new naming rights partnership opportunity for brands wanting to engage with eventgoers at the world’s most popular venue

The O2 has today announced the launch of ‘The Residence’, an exclusive VIP members club with a 300-person capacity at the world’s most popular music, leisure and entertainment venue, designed to change the way customers experience live events. Opening late 2023, The Residence will offer members exclusive access to some of the best views in the house for every public event at The O2 – from chart-topping legends and comedy superstars, to sporting greats and family fun.

 

Set over 1,150 square meters, The Residence will be located on Level 3 directly opposite the arena stage, providing breath-taking, uninterrupted views of the incredible headline acts, as well as offering industry-leading, exclusive experiences, including a first-of-its-kind retractable viewing platform named ‘The Walkway’. Never seen before in a UK arena, The Walkway will be the ultimate spot to get fully immersed in the pre-show action and snap the perfect selfies, allowing members of The Residence to stand 70ft above the crowds and soak up at the atmosphere at the world-famous arena.

 

With intimate lounges and booths, a range of premium bars including a cocktail bar and a ‘floating’ champagne bar, and a 50-seat restaurant with an open kitchen serving specially curated menus, all set against stylish interiors, members can expect a sophisticated, luxurious experience at The O2’s hottest new members club – the ultimate space to entertain and be entertained. Members will also be able to pre-book a range of dining or entertaining spots, including a secret snug space, to guarantee the ultimate unforgettable experience, or rock up and take a seat at the bar before enjoying world-class entertainment at The O2. Upcoming acts with headline shows in the arena include global superstars Madonna, The Chemical Brothers, Peter Kay, Fall Out Boy, Madness, Pete Tong, Romesh Ranganathan and many more.

 

Matt Botten (Senior Director, Premium Seating at The O2said: “We’ve seen a real shift in recent years of premium customers craving more shared spaces and immersive experiences, and so we’re excited to be able to cater to that with The Residence and bolster our already sold-out premium offering here at The O2. It’s our biggest investment in premium seating at the venue to date, and we know that never-before-seen features like The Walkway will create unforgettable, ‘wow’ moment for members and their guests. The Residence will be the most exclusive new member’s club at the world’s best venue, and we’re sure it will become the hottest ticket in town for enjoying live entertainment and that memberships will be highly sought after”

Not only does The Residence revolutionise the fan experience at The O2, but it also presents an exciting opportunity for brands looking to engage with consumers and business leaders, as venue-owner AEG will be seeking a naming rights partner for the space, via AEG Global Partnerships. Offering brand ownership of a new, premium space, The Residence will provide the naming rights partner with a unique platform for exclusive activations and meaningful brand building, helping to make exciting experiences even more memorable.

 

Nathan Kosky (Vice President – Europe, AEG Global Partnerships) added: “AEG strives to reimagine fan experiences globally – from BST Hyde Park to Coachella – but The Residence at The O2 is one of the most exciting developments anywhere in the world. We have a new take on what premium entertaining ‘should’ look like – this evolution will take customer experience at the venue to another level, and businesses can get in on the action. The business that takes brand ownership of The Residence, including The Walkway, will be able to engage with influential guests and further enhance their experience at a world-famous venue – and for others, entertaining has never been so exciting.”

 

With memberships available to both consumers and businesses, the venue’s latest premium offering provides an exciting alternative to a full or shared suite, and a new option for those who want to entertain on a 1:1 or 1:2 basis – suitable for friends, family or clients.

 

A full premium experience, members will have access to The Residence pre- and post-show, and can also make use of valet parking, an exclusive VIP entrance to the venue, and a dedicated Account Manager to help make every event unforgettable. Individuals and businesses seeking a key to The Residence at The O2, or interested in taking on the naming rights, should get in touch here.

 

The Residence joins The O2’s range of Premium offerings, which span single event experiences as well as year-round access through annual memberships. From seats and suites to exclusive lounges, there’s something for everyone to make you and your guests feel like the stars of the show. For more information on the range of Premium experiences available at The O2, visit the website here.

 

2023 is set to be a stellar year at The O2 – fresh off the back of being crowned ‘Venue of the Year’ at the inaugural LIVE Awards, the arena will host headline performances from Elton John, Shania Twain, Madonna, Blink-182, S Club 7, Kevin Hart, and a monthly residency with Peter Kay. An ever-evolving, day out destination, The O2 is also home to the roofwalk experience Up at The O2, Outlet Shopping with over 60 designer brands at up to 70% off RRP, London’s largest Cineworld, over 30 bars and restaurants and much more.

 

ENDS

 

For more information on The Residence or The O2, please contact: Communications.team@theo2.co.uk

 

 

About The O2:

The O2, which is owned and operated by AEG Europe and Crosstree Real Estate, is the world’s most popular music, entertainment and leisure venue and has been visited by over 100 million people since opening in 2007. Playing host to over 300 events a year, The O2 is home to The O2 arena which was recognised as Billboard’s ‘Venue of the Decade’ for the 2020’s, and club-sized music venue indigo at The O2.

 

A full day-out destination, there’s plenty to explore at The O2 including Up at The O2, a climbing experience across the world famous roof; Outlet Shopping, with up to 70% off RRP on over 60 designer brands including adidas, Calvin Klein, Levi’s, Nike, Superdry, and Tommy Hilfiger; London’s first iFLY Indoor Skydiving; interactive football experience TOCA Social; ‘gaming battleground’ BOOM BATTLE BAR; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; and over 30 bars and restaurants.

 

Conveniently located just 15 minutes from Central London, The O2 is easily accessible via road, tube, bus or boat.

 

For the latest updates, follow The O2 on InstagramFacebook or Twitter.

 

 

About AEG Europe:

AEG Europe creates communities, places and spaces that deliver memorable moments through live entertainment and sports, giving the world reason to cheer.

AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Mercedes Platz and Verti Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena.

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.

About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The O2in London and Coachella Music Festival.

Overall, the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com


About AEG Europe

Headquartered in London, AEG Europe is a subsidiary of AEG, the world’s leading sports and live entertainment company. AEG Europe’s extensive portfolio of live entertainment and sports assets across the region includes: an array of best-in-class venues, such as The O2 and Eventim Apollo in London; Barclays Arena in Hamburg; Mercedes-Benz Arena, Mercedes Platz and Verti Music Hall in Berlin; and Accor Arena in Paris; as well as renowned music festivals, including American Express presents BST Hyde Park in London and Rock en Seine in Paris. Our venues host some of the world’s best sports events and are home to prestigious sports franchises, including AEG’s own Berlin Eisbären ice hockey team at the Mercedes-Benz Arena.

Colleagues across Europe work together to create world-class live entertainment and sports experiences. AEG’s venue teams develop and operate best-in-class arenas and districts; AEG Presents promotes and manages concerts and tours, oversees renowned venues and produces some of the world’s leading music festivals; AXS Ticketing connects fans to events through specialist technology solutions; and AEG Global Partnerships links corporate brands into the company’s world-leading network of assets.